Prepare the move
Inventory important URLs and available search evidence. Review the proposed site, dependencies, responsibilities and release plan.
Website Migration SEO Services
Website migration SEO services and consulting for URL changes, platform moves and redesigns, from preparation to post-launch checks.
Discuss SEO Migration
SEO MIGRATION / IN FOCUSSEO planning for website changes
A migration can change URLs, templates, content and search signals at once. We document the starting point, map the changes and coordinate checks so the team can make informed release decisions.
For businesses planning a platform change, redesign or URL restructuring. SEO consulting and implementation support are separately defined within the project scope.
Need the replacement website built as well? Website Development.
SEO Migration: scope of work
An evidence-led migration plan, agreed implementation requirements and verification before and after the move.
Map and validate
Build an old-to-new URL map where needed, define redirect requirements and check the new site before release. Record unresolved issues and acceptance criteria.
Verify after launch
Check public redirects, destination pages, crawl/index signals and available Search Console evidence. Monitor changes and escalate issues against the agreed recovery plan.
SEO Migration: deliverables
- Baseline inventory and migration risk register
- URL mapping and redirect requirements where URLs change
- Pre-launch acceptance checks and release handover
- Post-launch validation and monitoring plan
The final scope, responsibilities and pricing are agreed after reviewing your website and goals.
Prepare your project briefSEO Migration specialist services
Choose the broad program or a focused specialist project. The links below explain which service owns each scope.
Migration planning and baselineURL mapping and redirect requirementsPre-launch SEO checksPost-launch verificationSEO Migration Consulting ServicesBefore, during and after the migration
Migration planning and baseline
Capture the pages and search signals that matter before the new site changes them. Agree owners and the sequence of work.
- Inventory important URLs and available performance evidence
- Review proposed templates, content and URL changes
- Define release blockers, dependencies and recovery responsibilities
URL mapping and redirect requirements
When URLs change, map old pages to relevant new destinations. Avoid sending every old URL to an unrelated generic page.
- Match old URLs to appropriate destinations
- Document intentionally removed or consolidated pages
- Check redirect destinations, chains and status codes
Pre-launch SEO checks
Review the new site in its intended release configuration without exposing an unfinished staging site. An SEO check does not replace the wider release review.
- Check titles, headings, canonical signals and internal links
- Review sitemap and robots/indexation configuration
- Record failed checks and acceptance criteria before the switch
Post-launch verification
Verify actual public behavior after release. A successful build or uploaded file alone does not establish a working migration.
- Check old URLs, redirects and new destination pages
- Review crawl/index signals and available Search Console evidence
- Record issues, recovery actions and follow-up checks
SEO Migration Consulting Services
Advisory support for URL, domain or platform migration decisions, with requirements your team can use before and after launch.
View SEO Migration Consulting ServicesBefore, during and after the migration
Migration implementation needs an inventory of old and proposed URLs, destination decisions, redirects and checks on the replacement site. Agree the launch owner and rollback process before release. After an authorized launch, verify redirects, canonical signals, internal links and monitoring access. Preparing a migration plan locally is not a completed public migration.
SEO Migration: FAQ
Can you guarantee that traffic will not drop?
No. Search systems need to process site changes, and performance can fluctuate. The work aims to reduce avoidable issues and make the move verifiable, not guarantee unchanged rankings.
Is migration consulting different from implementation?
Yes. Consulting provides planning, requirements and review support for your team. Redirect configuration and other site changes require an agreed implementation owner and suitable access.
What if our URLs are staying the same?
Templates, content, internal links and technical signals can still change. The plan focuses on the actual differences; an old-to-new redirect map is not needed for unchanged URLs.
Does this include a website rebuild or hosting transfer?
Not automatically. Those are separate technical scopes. The SEO migration plan coordinates with the people responsible for development, hosting and release.
What happens if a launch check fails?
The release plan should define decision owners, blockers and recovery options before the switch. We document issues and validation evidence so the responsible team can act.
Discuss your SEO
or website project.
Share your website and the business goal.
Start with a focused brief.